For order of magnitude return on investments, your data strategy must be driven by the business strategy. Whilst others may pay lip service to this concept, our strategists at Insight possess the rare combination of vast business experience combined with wide and deep data skills.
Our years of experience partnering with businesses across a wide range of industries has shown us that in order to succeed in a data rich world, we have to start with the business strategy. Our 1-3-5 Customer Data Journey framework has been built with this overall principle in mind. We call it the 1-3-5 Journey because it focuses on the short (1 year), medium (3 years) and long term (5 years) data and information capabilities for the business.