Data Storytelling
Carry a finding into a decision
Reading a report and getting a decision made are different skills. Data Storytelling picks up where Data Literacy leaves off, turning what the analysis shows into a story the people who decide will act on.
What You Will Learn
A practical course for the people who must explain data driven decisions: interpret correctly, find the insight that matters and communicate it clearly, with no technical or tool skills required.
Decisions, not dashboards
Data, narrative, visuals
Why data storytelling is about decisions, and how poor stories lead to wrong decisions, delayed action and lost trust.
Know your audience
Shape the message
Executive, operational and specialist audiences; stories that inform, explain, persuade or justify.
Find the insight
Read with a critical eye
Averages that hide variation, percentages without context, trends versus one off events, correlation versus causation.
Pass the “So what?” test
Frame for impact
Link each insight to risk, opportunity and a decision, and state your assumptions and uncertainty.
Tell it simply
Narrative techniques
Context, insight, action; problem, evidence, recommendation; contrast, plain language and analogies.
Capstone workshop
Real work practice
Teams interpret a business scenario, agree the key insight and present a clear recommendation.
At a glance
- Instructor led
- One day
- Cohorts of up to eight
- Online or in person
- Managers and business users
Book Data Literacy and Data Storytelling together as the two day Reading the Story in Your Data course.
Why It Works
AI has made producing analysis quick and cheap. It has not made anybody more persuasive. The organisations getting value from AI assisted analysis are the ones whose people can carry a finding into a decision.
Practice, not theory
Two minute stories
Delegates build a short narrative and deliver a two minute data story to their peers before the capstone.
Built for business users
Who it’s for
Managers, executives, operational leaders and anyone who must explain data driven decisions. Not for dashboard developers or data engineers.
Measured
Before and after
Confidence is assessed before and after the course, with facilitator and peer feedback on insight clarity, relevance and story flow.
Course Details and Pricing
Pricing depends on the number of delegates and the format, so we quote for each cohort.
| Format | Instructor led, online or in person |
|---|---|
| Length | One day |
| Cohort | Up to eight delegates |
| Audience | Managers, executives, operational leaders and business users who consume reports |
| Prerequisite | Data Literacy recommended |
| Price | On request |
Book Data Literacy and Data Storytelling together as the two day Reading the Story in Your Data course. Every course can also run privately for your team; ask us for dates.
Where It Fits
Data Storytelling is the third stage of the data skills lane: it creates influence, the people who can carry a finding into a decision.
- 1Data Foundations
- 2Data Literacy
- 3Data Storytelling
- 4Self Service Power BI or Qlik
Next: Self Service Power BI or Qlik · Explore the full Data & AI Fluency pathway
Register Your Interest
Register your details and we will contact you to confirm dates, numbers and pricing.
Let’s Connect
Schedule a Call
Book a call with a senior consultant to plan Data Storytelling for your teams.